Magellan Healthcare
Provider Focus Newsletter
News & information for Magellan network providers

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Create a standout provider profile — And help members connect with you

As a Magellan network provider, you can create a provider profile that members can view when searching for care. A strong, personable profile can make a real difference in helping members choose you for their needs.

If you haven’t set up your profile yet — or it’s been a while since you updated it — here are a few quick tips to make yours shine:

Write like you're speaking to a member seeking care

  • Use first person (“I” statements) when describing yourself. Your personal statement appears as a quote attributed to you, so make it feel authentic and conversational.
  • Use second person (“you” statements) when referring to members. Speak directly to them so they feel seen and understood.

Profilestatement 

How your personal statement will appear to a member

 

Make your message member-focused

  • Write for your audience — Magellan members. Avoid technical terms like cognitive behavioral therapy or EMDR unless you also explain them in simple language.
  • Focus on how you help people overcome challenges and improve their well-being. Help members picture what it’s like to work with you.
  • End with a friendly invitation to contact you.

Profiles2 

Including a photo on your profile helps members connect with you.

Add a professional photo

  • Include a clear, recent headshot (not a selfie) to help members put a face to your name.
  • For group or facility profiles, you can use a photo of your building or your practice logo.
  • Photo dimensions should not exceed 100 x 125 pixels to avoid dark or distorted images. Recommended size limit: 10KB. 

Ready to make your profile stand out?

Update your provider profile today on MagellanProvider.com:

  1. Sign in with your username and password.
  2. Click Display/Edit Practice Information from the left-hand menu. The first tab that displays is the Provider Data Change Form.
  3. Click the Provider Profile tab to get started.  

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About Provider Focus

Welcome to Provider Focus, our award-winning e-newsletter for network providers! Here you’ll find articles and information to keep you up-to-date on news and topics relevant to serving Magellan members, including a section for regional- and plan-specific news. Check back as a new issue is released each quarter.

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